Friday, June 18, 2010

Homebuilder catches Justin Beiber fever

KB Home, the nations largest builder, is dangling the chance to see YouTube/Twitter phenom Justin Bieber in concert, the Wall Street Journal reports.

KB Homes offer-limited to one entry per household, per community-will undoubtedly generate traffic. �Hes huge with kids and families,� says Craig LeMessurier, a KB Home spokesman, whose 7-year-old son is a fan. �Thats the demographic we sell to.�

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